BREAKING: Launch of Agentforce 3

Author

Ravit Jain
June 30, 2025

Salesforce Agentforce 3 – A Turning Point for Digital Labor

Digital Labor Is No Longer an Idea. It’s Happening.

I’ve been following the rise of AI agents for a long time. Across countless conferences, panels, and whitepapers, we keep hearing the same promise: that AI agents will transform how work gets done.

But as someone who interviews leaders and practitioners constantly, I’ve also seen how hard it is to move from cool prototypes to actual enterprise value.

This is why the news out of Salesforce last week genuinely caught my attention. Agentforce 3 feels like the first time a major platform has brought together the pieces enterprises need to take digital labor seriously.

In this sponsored post, I’ll take you through the announcement, and some fascinating insights I got from my conversations with Salesforce’s leaders.

What Agentforce 3 Actually Brings to the Table

Here’s what’s new in Agentforce 3:

1. A Real Command Center for AI Agents

One of the biggest reasons enterprises hesitate with AI agents is the black-box problem.

  • What are these agents doing?

  • Why are they taking certain actions?

  • How do you intervene if they go off track?

With the new Agentforce Command Center, Salesforce is offering a way to observe, manage, and even pause agent activity in real time.

This goes beyond dashboards. It’s about treating agents as operational entities, much like you’d monitor servers or cloud workloads. That’s a significant mental shift—and a necessary one.

This was a highlight for me.

Agentforce 3 introduces MCP, a shared “language” for how agents communicate with each other and with external systems.

Think of MCP like an API layer for the agent world. It’s the difference between having dozens of disconnected agents working in silos and having an intelligent network of agents that can collaborate seamlessly.

This is critical because the enterprise is never just one system—it’s a messy ecosystem of tools from different vendors. MCP gives Salesforce agents a way to plug into that reality without fragile custom integrations.

And Salesforce isn’t doing it alone. They’ve brought in a roster of partners—AWS, Box, Cisco, Google Cloud, IBM, Stripe, and others—to ensure agents can operate across diverse environments.

3. AgentExchange Expansion

Another significant piece is the AgentExchange marketplace.

Instead of forcing companies to build agents from scratch, Salesforce is continuing to expand its ecosystem of pre-built, specialized agents from over 30 partners.

  • Want an agent to automate contract approvals?

  • Or one to handle a compliance check in finance?

  • Or an agent that integrates with your marketing tech stack?

These are now becoming “plug-and-play.” This drastically shortens time to value, which has always been one of the toughest hurdles for AI adoption in large enterprises.

My Conversations with Salesforce Leaders

John Kucera: “We Can’t Tool Our Way into Results”

I spoke with John Kucera, SVP of Product Management, who was refreshingly candid about the challenges enterprises face.

He told me:

“Most enterprises try to tool their way into results. They buy point solutions or spin up isolated pilots. But without a shared architecture, you get fragmented agents that can’t talk to each other.”

John’s core point is that digital labor requires a cohesive operating system. It’s not enough to have smart agents in isolation. You need orchestration, observability, and standards so agents become part of the real business fabric.

I appreciated how John described the Command Center as not just a feature—but a necessary piece of infrastructure:

“When you put agents into production, you need to know what they’re doing, just like you’d want to know what your servers or cloud workloads are doing.”

Ryan Gavin: Digital Labor as Business Strategy

Ryan Gavin, Chief Marketing Officer at Slack, shared how digital labor isn’t only about technology—it’s about a new way of running a business.

He said something that stuck with me:

“This isn’t about replacing people. It’s about removing the digital drudgery that keeps humans from doing high-value work.”

Ryan sees Agentforce as reshaping how companies think about teams and processes. Instead of humans working in silos, you’d have a blended workforce—humans and agents collaborating seamlessly.

What struck me was how strategic Salesforce is. The company is not just selling agent software—they’re positioning this as a way for companies to rethink how they grow, scale, and innovate.

My Take

Here’s where I land after going through the announcement and talking with the folks behind it:

  • Agentforce 3 isn’t just incremental. It feels like a platform-level shift. It’s the connective tissue enterprises need to turn agent hype into operational reality.

  • Transparency is the differentiator. Enterprises are rightly skeptical about black-box AI. The Command Center is Salesforce’s answer to that skepticism—and a smart one.

  • MCP is set to be a game-changer. Without standards, the agent ecosystem will stay fragmented. MCP finally gives enterprises a way to adopt agents at scale without drowning in integration costs.

  • It’s about augmentation, not replacement. Both John and Ryan emphasized that digital labor is about enhancing human productivity, not removing people from the equation. That’s the narrative enterprises need to hear.

I genuinely believe we’re standing at the beginning of a real shift in enterprise AI. For years, we’ve talked about agents as the next big thing—but the operational gaps were too wide.

Agentforce 3 closes some of those gaps.

Of course, there’s still a road ahead—enterprises will have to tackle change management, governance, and new ways of thinking about work. But after exploring this release and speaking with Salesforce’s team, I’m convinced: digital labor is moving from idea to reality faster than many realize.

Resources

I’ll be keeping a close watch on how enterprises put Agentforce 3 to work—and what lessons emerge from real-world deployments.

Are you exploring digital labor in your organization? I’d love to hear your thoughts.

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Best,

Ravit Jain

Founder & Host of The Ravit Show